Case Studies 4
| One of my favorite experiences on assignment has to have been while working on an ad campaign for a new Kodak product. I was sent on location to create an image using this new product and I would be working alone - the only art direction given to me was that the images had to be food-related. While driving around Alabama and Mississippi looking for good roadside eatery visuals, I ended up in Biloxi, Mississippi where I spied a handmade "Fresh Fish" sign mounted to a pier railing. The crude, particle board sign framed by a background of rapidly moving clouds and a sheen of the water in the foreground, had the all makings of a compelling composition. As I set up the shot, a young boy approached me and watched. He asked why I was taking a picture of his sign and I told him it was kind of neat. When I asked what kind of fish he was selling, he told me, "all sorts." After a pause, he asked if I wanted to buy some fish. I told him I would but I was traveling in a car with no place to cook it. We agreed that raw fish in a hot car wasn't a good idea. I continued working while he watched, and sensing his need to make a sale, I eventually asked if his sign was for sale. He lit up and said, "Yeah! I can make another one tonight and I'm almost done today anyway". We agreed on $10.00, I took the sign and we waved goodbye smiling. The sign's hanging in my garage. |
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